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About us

At Leaders, our customers come first.

Our Brick and Mortar History

Incorporated in 1977, Leaders Inc. began as Leaders Printing Company as a specialty print shop. In 1980, Leaders also ventured into design, manufacture and distribution of hearth products and established a nationwide sales and distribution network. In addition, Leaders Heat Products Company opened a retail operation on Red Arrow Highway in Mattawan, MI. With the easing of the energy crisis in the early 1980's, Leaders looked to seasonal warm weather products to offset the retail operation's lull during the summer months. In 1982, Leaders entered the marine business with the Johnson Outboards and Smokercraft Boat brands. Leaders remained in the hearth products retail business until 2003. Since the mid-80s, Leaders has added to and expanded its portfolio of quality marine and powersports vehicles known throughout the Midwest as the premier outdoor recreational dealership. It is owned and operated by the same family and shares the values that have made Leaders successful over the past 40 years.

Our On-Line Store History

We started selling on line with eBay in 2006. In 2014, we started an Amazon store. With our additions in the OEM and aftermarket powersports and marine market, we purchased a Distribution Center with over 144,000 sq. ft. in 2016 to allow for continued growth. In 2017, is our way of bringing a customized, personalized on-line store to you. We built this on-line store with Free Shipping over $50, Hassle Free Returns and the Leaders RPM Shop REWARDS Program. We have OEM and aftermarket parts, accessories, apparel, and gear for marine, powersports and on-road vehicles as well as great deals! As our list of items grows every day, so do our customized options for buying on-line. Not seeing an option or product you would like. Let us know at

We appreciate your business, The Leaders Team