About Us

At Leaders, our customers come first.

Our Brick and Mortar History

Incorporated in 1977, Leaders Inc. began as Leaders Printing Company as a specialty print shop. In 1980, Leaders also ventured into design, manufacture and distribution of hearth products and established a nationwide sales and distribution network. In addition, Leaders Heat Products Company opened a retail operation on Red Arrow Highway in Mattawan, MI. With the easing of the energy crisis in the early 1980's, Leaders looked to seasonal warm weather products to offset the retail operation's lull during the summer months. In 1982, Leaders entered the marine business with the Johnson Outboards and Smokercraft Boat brands. Leaders remained in the hearth products retail business until 2003. Since the mid-80s, Leaders has added to and expanded its portfolio of quality marine and powersports vehicles known throughout the Midwest as the premier outdoor recreational dealership. It is owned and operated by the same family and shares the values that have made Leaders successful over the past 40 years.

Our On-Line Store History

Leaders started its ecommerce online presence by selling on the eBay marketplace in 2001. In 2014, we added the Amazon marketplace and quickly became a top 3,000 third party retailer. Today, you will find our products not only on eBay and Amazon, but also Google and Walmart marketplaces in addition to our own website, In order to support our continued growth, in 2016 we purchased a 150,000 sq ft distribution center allowing for streamlined order management and continuing our commitment to same day shipping.

Today, brings a customized and personalized online store to you. With Free Shipping over $99, Same Day shipping with 2-Day delivery, Hassle Free Returns, we are the go-to place for parts, accessories, and gear for marine and powersports. Our list of products grows every day along with special buys and closeouts not available anywhere else! Not seeing an option or product you would like, let us know at

We appreciate your business!